|
Many of us are planning marketing investments for 2010, which is especially challenging in the current uncertain economic environment. We understand the importance of maximizing our partners’ outreach investments in The Solar and Wind Expo. As such, we have invested substantial resources that, when coupled with our powerful mission and the regional market’s demand for goods and services to reduce carbon emissions, ensure that the Solar & Wind Expo will be the most successful event of its kind.
Following is a brief overview of our strategy and highlights of the Solar & Wind Expo 2010:
- We have put together a highly talented team of professionals with decades of experience in developing professional trade events; the construction and building industry; strategic marketing, advertising and public relations; and business development.
- In partnership with a nationally recognized strategic marketing firm handling all media and public relations, we have developed sponsorships with the largest and most respected in media outlets in the region, including WBAL TV and Baltimore Magazine. We have also developed a comprehensive marketing and media plan, including outdoor investments strategically located at major transportation arteries and WYPR radio, which will be supplemented by an aggressive public relations effort.
- The Solar & Wind Expo will take place in the heart of one of the “greenest” states, as well as being one of the most affluent, providing exhibitors access to a market that is both willing and has the means to make green a reality. The proximity to the nation’s capital and the participation of individuals and organizations from around the globe provide participants an opportunity to strengthen their profile and position in this exciting new market, which is poised for explosive growth.
- We have developed a programming strategy that will resonate with and engage all of the Solar & Wind Expo’s target audiences:
- Product information and displays
- Education -
- Two seminar rooms, one with a programming scheme to appeal to the consumer, and one for the industry professional (i.e. Architect, installer, supplier, etc.). The current programming scheme includes exciting seminars covering all three days.
- Bob Dixson, an internationally recognized green building advocate, will deliver a key note address outlining the “how to” in building communities that are environmentally friendly and energy efficient, as he has been successful in doing in his hometown of Greensburg, Kansas.
- The Maryland Department of Energy will deliver a seminar to share the latest information regarding state sponsored green building incentives and detailing future initiatives in line with Maryland’s strong commitment to leading the nation in renewable energy.
- Exhibitors will provide product demonstrations and be available for consultation in the exhibition arena.
- Electric cars will be on display to allow attendees to interact with the most exciting new technologies being produced, and demonstrations are scheduled.
- To accommodate attendees with children, the Solar & Wind Expo will provide a children’s play area designed to give kids a place to learn about these important new technologies in a fun way.
- The event will take place over Mother’s Day weekend, which will facilitate memory recall in prospective attendees. Attendance will be further incentivized through a special promotion providing free admission for mothers on Sunday (Mother's day).
|
